The first and foremost idea behind Smitten was to have exclusive party and casual outfits for children and the mommy-to-be. Each
brand that is showcased is specialist in just that – many are in fact endorsed by mainline celebrities and rock royalty. Comfort and quality with competitive pricing is of utmost importance. Each brand's
core values belong to the Smitten philosophy.
A WORD FROM ROSHINI
The Middle East is known for its fabulosity and cutting edge fashion sense. In between all the swanky
departmental stores, bustling high-street and top-end destination shops, I wanted to create a little Wonderland
The name itself best describes a woman’s feeling for all things close to her heart. When motherhood comes
knocking–the perfectionist fashionista wants something special and spectacular for her little ones too. I wanted Smitten to be
'that special shop' where luxury meets practicality. Comfort is key and does not have to be sacrificed in order to look glamorous.
Welcome to Smitten Boutique – I sincerely hope that you feel the same gushing affection that I do when i walk in through the door.